Comparing Air Purifiers - 2 Critical Comparisons
When comparing air purifiers you face never ending marketing hype,
lopsided reviews, questionable claims and bold science-defying lies.
The danger to you reaches far beyond your time and pocketbook. There
are numerous products sold as air cleaners that are actually hazardous
to your health. Yet the absence of government regulation allows
them to continue selling to unsuspecting customers.
Don't be an air purifier conman's next mark! Be informed and vigilant
when comparing air purifiers. You have available truly effective
options for improving your health and well being through air purification.
Successfully achieving the results you really want begins with recognizing
those players who are definitely not helpful. Let's begin by exposing
two major pitfalls thousands of poor souls have fallen into.
Pitfall #1: The Media Blizzard Snow Job
It never ceases to mortify me, the huge investment of creativity,
intelligence and effort, not to mention money, expended to market
products of dubious quality and usefulness. If a fraction of that
effort went into design and development the products might actually
measure up to the hype. It's no exaggeration to say the majority
of people have wasted their money buying over-hyped air purifiers
they saw on TV infomercials. The classic case in point is the once
omnipresent Sharper Image Ionic Breeze. At the height of its marketing
campaign Sharper Image had secured 25% of the total air purifier
market, raking in hundreds of millions in sales. An astounding accomplishment!
So why are they bankrupt now? I don't pretend to convey the whole
story here, only the part relevant to your need for caution when
comparing air purifiers. It seems customers began to see the fatal
flaw in ionic style air purifiers. Namely, they don't clean the
air. Oh, they do have upwards of 80% collection efficiency if well
designed and when new and the collector plates are clean. But scientific
studies show collection efficiency can plummet to less than 20%
in as few as three days, making maintenance cleaning a constant
chore. And airflow rates are necessarily very low because as the
air moves faster the efficiency drops even lower. Low airflow means
precious little air is actually cleaned.
I'll abstain from bringing up the ionic air purifier ozone danger
that unwitting customers welcomed into their homes. Why beat a dead
horse? Machines like this do little air cleaning and offer you even
less in the way of health benefits. The ads cost millions, so you
pay even more for these "gotta-have-it-now" products.
When comparing air purifiers remember: Popularity counts for nothing,
stylish design counts for nothing, a discount and bonus counts for
nothing. Don't let yourself be blinded by the media blizzard.
Pitfall #2: The Primrose Path
You're one smart cookie! And you're not alone. There's a veritable
grab bag chock full of smart cookies like you just waiting to be
devoured by the air purifier cookie monsters. Yes, you diligently
go about your air purifier research, examining everything you can
find on the web. Unfortunately, thousands of web pages are deliberately
false, misleading, incomplete, or just plain incompetent.
Your typical search engine result lists thousands of air purifiers
all in direct competition with one another. Confusion, contradiction,
claims and counterclaims are the rule, not the exception. While
there are many good air purifier suppliers and honest reviews most
search engine results are a complete waste of time. Obscure jargon
keeps you in the dark, as if you need a PhD to unravel the meaning
of acronyms like HEPA, CADR, VOC, AHAM, and others.
Certain charitable organizations like the Asthma and Allergy Foundation
of America are paid licensing fees so their name and seal can be
added to marketing materials, conveying an aura of approval and
quality. These tactics are designed to confuse, overwhelm and mislead
all the while under the guise of informing and assuring you their
product is the best ever. I urge you to go forward eyes wide open
and see the industry's primrose path for what it is: A mine field.
Where Do We Go From Here Now That We've Gone Too Far
You may well believe after reading the above that finding the right
air purifier is a lost cause. It's not, and you can do it easily
as long as you follow a few simple steps. First, you need to focus
clearly on the reason why you need an air purifier. This helps you
always ask, "Does this air purifier deliver what I really need?"
Second, once you focus on the real health benefit you need, determine
the standard of clean air necessary to deliver that benefit. Comparing
air purifiers against one another is pointless. An air purifier
must be measured against a specific standard for clean air.
Third, determine which air purifier technologies are able to deliver
the standard of clean air. Doing this allows you to completely ignore
certain types of air purifiers, a major time saver in your search.
Fourth, understand what factors constitute quality and performance
in your chosen air purifier type. This way, you know what to look
for when comparing air purifiers. At this point, you'll realize
that there are only a few air purifier manufacturers that really
deliver on their promise. You'll feel confident that you can make
a good choice. All that's left to do is decide what your budget
will allow, which choice gives you the most for the cost, or if
you're willing to pay a premium for the absolute top performer.
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